We are just a couple of cats who fell in love with the art, tradition and ritual of Beard Grooming. We also noticed that due to its popularity and hipness it had become rather an expensive game for us ever day punks. So we made it our aim to make premium quality products at an affordable price, without compromising on the quality of ingredients we use. All of our ingredients are 100% ORGANIC and 100% LOCALLY sourced here in Cape Town. For us, its not about the bottom dollar, but about all you majestic bearded wonders being able to groom, style and look after those pieces of art on your faces without breaking the bank.

All of our oils,waxes, balms and pomades are made with 100% organic ingredients ( no chemicals are used in any of our products)